Dez Jewellery

Dez is a high-end jewelry brand specializing in the creation of fine jewelry using certified gemstones and precious materials, with a design language rooted in Iran’s cultural and historical heritage.

Client

Dez Jewellery

Role

Visual Identity Designer

Location

Tehran, Iran

Date

Apr, 2023

Client

Dez Jewellery

Role

Visual Identity Designer

Location

Tehran, Iran

Date

Apr, 2023

Main Concept & Inspirations

The brand identity of Dez is inspired by the Dez River in Iran and the Elamite civilization(3200–539 BC). The visual identity of the brand features the Dorna bird, which is a bird native to this region, and the Dez River symbolizes flow and fluidity, with the bird hunting for gems from it.

Main Concept & Inspirations

The brand identity of Dez is inspired by the Dez River in Iran and the Elamite civilization(3200–539 BC). The visual identity of the brand features the Dorna bird, which is a bird native to this region, and the Dez River symbolizes flow and fluidity, with the bird hunting for gems from it.

Logo Variations

Logo Variations