Rukh
Rukh is a clothing brand founded in Tehran by myself and a group of friends as a small, personal exploration of our shared interest in fashion. In Persian, “Rukh” refers to appearance and form—what is seen, perceived, and presented to the world.
Client
Personal Brand
Role
Visual Identity Designer
Creative Director
Fashion Designer
Location
Tehran, Iran
Date
2019
Client
Personal Brand
Role
Visual Identity Designer
Creative Director
Fashion Designer
Location
Tehran, Iran
Date
Dec, 2019
Logo Concept
The visual identity of Rukh draws inspiration from Persian calligraphy, translating its rhythm, fluidity, and expressive qualities into a contemporary visual language. The concept of the initial collection focused on presenting clothing through the everyday lives of its wearers. Six coats were created, each telling the story of its wearer and the circumstances surrounding their life.
Logo Concept
The visual identity of Rukh draws inspiration from Persian calligraphy, translating its rhythm, fluidity, and expressive qualities into a contemporary visual language. The concept of the initial collection focused on presenting clothing through the everyday lives of its wearers. Six coats were created, each telling the story of its wearer and the circumstances surrounding their life.
Logo Variations
