Dez is a high-end jewelry brand specializing in the creation of fine jewelry using certified gemstones and precious materials, with a design language rooted in Iran’s cultural and historical heritage.
Client
Dez Jewellery
Role
Visual Identity Designer
Location
Tehran, Iran
Date
Apr, 2023
Client
Dez Jewellery
Role
Visual Identity Designer
Location
Tehran, Iran
Date
Apr, 2023
Main Concept & Inspirations
The brand identity of Dez is inspired by the Dez River in Iran and the Elamite civilization(3200–539 BC). The visual identity of the brand features the Dorna bird, which is a bird native to this region, and the Dez River symbolizes flow and fluidity, with the bird hunting for gems from it.
Main Concept & Inspirations
The brand identity of Dez is inspired by the Dez River in Iran and the Elamite civilization(3200–539 BC). The visual identity of the brand features the Dorna bird, which is a bird native to this region, and the Dez River symbolizes flow and fluidity, with the bird hunting for gems from it.